It also exclusively distributes international toys brands in France and Belgium addressing the young children market.
Headquartered in France, in Orgelet (Jura), the company employees 140 people, working in France and in the subsidiaries, compared to 60 employees in 2010. Juratoys generated €52 million of revenues in 2017, which has increased 5-fold in 10 years, and on which 40% is exported. Today, the Janod and Kaloo brands are sold in more than 60 countries.
Argos Wityu partnered with Juratoys in July 2018, to foster growth in the rapidly evolving worldwide toy market. The company is accelerating with an intensive innovation policy and already started expanding the range of toys under the Janod and Kaloo brands, which have a strong reputation.
Other goals shared with management are to increase international sales and continue to deploy a robust multi-channel distribution network, reinforcing notably the online channel. The company has limited leverage, to facilitate those initiatives.
In addition, Juratoys will benefit from the financial power provided by Argos to complete build-ups, aimed at complementing its offer and reach.
In the first few months after investment, Juratoys has already launched several initiatives to strengthen the group and to extend its geographical footprint: opening a subsidiary in Italy, implementation of a direct distribution strategy in Spain and in the United States.