Natural Santé acquires Direct Plantes

Natural Santé acquires Direct Plantes

PR – Argos Wityu – Natural Santé announces the acquisition of Direct Plantes green_squares

Paris, 19th February 2015 – Natural Santé, owned by the funds advised by Argos Wityu, acquires Direct Plantes.

Natural Santé

Natural Santé, leader in France in the development and distribution of food supplements based on plants and components of natural origin, announces the acquisition of the company Direct Plantes.



Direct Plantes is a specialist in the on-line sale and distribution of food supplements in France, serving its customers through its e-commerce platform:  Since it was created in 2003, Direct Plantes draws on the added value of its products, the brand recognition of D.Plantes, its innovative capacity and the experience of its employees.





This rapprochement is a strategic step for Natural Santé whose objective is to widen its range of products and brands, but also to diversify its distribution networks.
Since the BIMBO structured by the private equity group Argos Wityu in April 2013, external growth has been part of the company’s strategy. Among the various acquisition opportunities studied over the last few months, Direct Plantes is the most interesting as a result both of its expertise (product, brand, innovation) and the very good partnership with the Natural Santé teams. The complementary products distributed by Natural Santé and Direct Plantes will allow the group to offer a more diversified range to consumers and therefore accelerate growth.

The transaction was financed from Natural Santé’s equity.

« It is an exciting adventure which is starting for Natural Santé and Direct Plantes » explains Philippe Hemeray, CEO of Natural Santé. « Our shared values are based above all on the satisfaction of our clients, and the capacity to develop new innovative products. We will pool our know-how and our distribution networks. The help and guidance of Argos Wityu in the realisation of this transaction was a deciding factor in its success »


About Argos Wityu (

Created in 1989, Argos Wityu is an independent European Private Equity firm with offices in Milan, Paris, Geneva and Brussels. Argos Wityu focuses on management buy-outs, buy-ins, Bimbo, spin-off, in small and medium sized companies.
The group of funds managed by the firm typically take majority stakes ranging from €10m to €60m in companies with revenues of €20m to €400m. Since its creation, Argos Wityu has carried out more than 60 transactions focusing on mana¬gement buy-outs and buy-ins in small and medium companies.
The firm has developed a track record of unusual, complex and off-market transactions where the firm’s combination of local presence and international experience is able to add value to the small and medium-sized businesses it invests in.

The fund Argos Wityu VI (€400m) raised in 2011 has allowed the realization of 9 transactions as of today.

About de Natural Santé

Founded 30 years ago, Natural Santé develops and distributes food supplements based on plants and components of natural origin in pharmacies and specialist shops. Focused on the wellbeing and health segments, the group has chosen not to address the beauty or the weight-loss segments. The Head office, the R&D team and the logistic platform are based in Ashford (United Kingdom). The R&D strategy is centred on complex products, combining several plants, vitamins and minerals with rigorous attention paid to the quality of the ingredients. Among the Group’s umbrella brands are Santé Verte, distributed exclusively in pharmacies and para-pharmacies, which includes flagship products such as Circulymphe, (blood and lymphatic circulation), Acti’Rub (winter ailments) as well as Somni’Phyt (insomnia).

About Direct Plantes (

Created in 2003 by Victor Nunes and based in the South of France, Direct Plantes distributes its own brand products to consumers through distance selling in particular via its e-commerce website. More recently Direct Plantes also commercialises its products through certain health food shops.
The company has shown its capacity to develop innovative products, notably those based on vitamins D3 or K2.


Advisors :

  • M&A: Transcapital (Eric Santoni, Pascale Mayer, Thierry Guérin)
  • Legal: De Pardieu Brocas Maffei (Maxime Dequesne, Anne-Laure Bardou, Hugues de Fouchier)
  • Financial: SJA Audit et Conseil (Pierre Stefaniutyn) / Cyril Couten
  • Fiscal: Arsène Taxand (Franck Chaminade, Marion Dervieux)
  • Regulatory: PDG Avocats (Paule Drouault-Gardrat, Juliette Peterka)
  • E-commerce: Smile (Alexandre Emonet)
  • Insurance: Siaci Saint Honoré (Eric Rémus)


  • Natural Santé: Philippe Hemeray (CEO)
  • Argos Wityu: Karel Kroupa (Partner), Raphaël Bazin (Investment Manager), Samuel Touboul (Analyst)


Stéphanie Lafitte, tél. +33 1 53 67 20 50,


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