With Juratoys, Argos Wityu has taken on the challenge of investing in a sector undergoing profound change
Content
- The strength of the
Janod and Kaloo brands - The strategy is built around six pillars
- Transforming the company through digital technology and an omnichannel strategy
- Acquisitions and partnerships
- Aiming high in 2020
- In their own words!
- The offbeat interview of Ludovic Martin, CEO of Juratoys
- Interview with Philippe Gueydon, CEO of King Jouet
Introduction
The market for toys and games is undergoing profound change. In July 2018, Argos Wityu entered the sector, becoming the majority shareholder of Juratoys, a company located in the Jura département of France and specialized in the design of traditional, educational toys and games. Based on its two strong brands, Janod and Kaloo, and supported by the fund, Juratoys is now focusing on innovative products for children, digital technology, family ties and international expansion.
Explore
