With Juratoys, Argos Wityu has taken on the challenge of investing in a sector undergoing profound change

Introduction

The market for toys and games is undergoing profound change. In July 2018, Argos Wityu entered the sector, becoming the majority shareholder of Juratoys, a company located in the Jura département of France and specialized in the design of traditional, educational toys and games. Based on its two strong brands, Janod and Kaloo, and supported by the fund, Juratoys is now focusing on innovative products for children, digital technology, family ties and international expansion.

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