Épisode #2

Groupe Pierre & Vacances – Center Parcs

October 1, 2023

Franck Gervais

Directeur général du Groupe Pierre & Vacances - Center Parcs

Décarboner pour relancer son activité, avec Franck Gervais, Directeur général du Groupe Pierre & Vacances – Center Parcs.

Dans cet épisode, Jack Azoulay reçoit Franck Gervais, Directeur général du Groupe Pierre & Vacances – Center Parcs. Depuis son arrivée en 2021, Franck place la transition environnementale au cœur de la stratégie d’un groupe bien ébranlé par le Covid. Faire du tourisme de proximité un nouvel exotisme : infrastructures, déplacements, richesses locales. Comment cet ancien groupe familial a su brillamment se renouveler avec son plan “Réinvention 2025”?

Et le bilan carbone du Groupe Pierre & Vacances - Center Parcs, ça donne quoi ?

« On a sauvé ce groupe et ces marques qui incarnent un vrai tourisme, un tourisme réel, authentique. »

Franck Gervais, Directeur général du Groupe Pierre & Vacances - Center Parcs.

Décarbonons-Nous !

Épisode #2

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