The field of private equity has become more crowded over the years. Therefore, I think it is now more important than ever to stand out from other parties in terms of strategy, approach, responsibility and vision. The emphasis should be on supporting entrepreneurs in their journey towards success. To best support the companies we invest in, we must understand their ins-and-outs and be aligned on the vision we have for them. I believe that in the current environment it is crucial to deliver added value beyond providing capital alone. PE firms should be there to strengthen the innovation capacity of their portfolio companies and assist in strategic transformation. All the while working closely with the companies they have invested in to unlock their true potential.